Apparently Google plans to respond to all of the Facebook noise (see my wrap up here: Facebook Grows Up).

Their solution is opening the gates of the interwebs even further. As TechCrunch reports, Google plans to open up to user-developed apps but will go one step further with the project, code named Maka-Maka (a little too close to Fozzie’s ” Wocka Wocka,” don’t you think?).

Allegedly, Google intends to create two-way APIs. An API is an application programming interface, which basically means it’s a way for one program to talk to another program. A two-way API would be something you could not only use via Google, but anywhere online.

If true, this will help prove that simple, intuitive, and open will beat out that which is not on any given day. I think Facebook understands this, but maybe Google just has more cash and more cache to use toward it.