http://onlinemarketerblog.com/2008/02/monthly-metric-bounce-rate/ If Copyblogger and JaffeJuice had a bad-ass baby Thu, 18 Mar 2010 23:16:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://onlinemarketerblog.com/2008/02/monthly-metric-bounce-rate/comment-page-1/#comment-99 Dan Spellman Fri, 04 Apr 2008 17:33:47 +0000 http://onlinemarketer.wordpress.com/?p=75#comment-99 DJ – Good stuff. I agree that measuring the “time” element is a crucial way for understanding how effective your landing pages are delivering your message. However, I would suggest that there is a difference between ecommerce vs. informational sites. On an informational site, your reader may be getting everything they need on that one page – and, to your point, their visit may be successful. On an ecommerce site, where you live or die from making the sale, a high 1-and-Out rate may be sufficient cause to investigate. DJ – Good stuff. I agree that measuring the “time” element is a crucial way for understanding how effective your landing pages are delivering your message. However, I would suggest that there is a difference between ecommerce vs. informational sites. On an informational site, your reader may be getting everything they need on that one page – and, to your point, their visit may be successful. On an ecommerce site, where you live or die from making the sale, a high 1-and-Out rate may be sufficient cause to investigate.

]]> http://onlinemarketerblog.com/2008/02/monthly-metric-bounce-rate/comment-page-1/#comment-98 Emily Thu, 21 Feb 2008 18:38:39 +0000 http://onlinemarketer.wordpress.com/?p=75#comment-98 Jakob Nielen's web sites offends my aesthetic sensibilities and I don't want to spend any time there. Yuck. Jakob Nielen’s web sites offends my aesthetic sensibilities and I don’t want to spend any time there. Yuck.

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