Comments on: On The Juice http://onlinemarketerblog.com/2008/03/on-the-juice/ If Copyblogger and JaffeJuice had a bad-ass baby Thu, 18 Mar 2010 23:16:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Phil Dunn http://onlinemarketerblog.com/2008/03/on-the-juice/comment-page-1/#comment-140 Phil Dunn Wed, 02 Apr 2008 00:49:49 +0000 http://onlinemarketer.wordpress.com/?p=91#comment-140 Didn't hear the podcasts but read your post above. Just wondering, who has skepticism about marketing and ROI (not sure what this was referring to)? Agreed about the urgency to make these technologies and communication systems relevant to businesses. We're on the front end of a big learning curve.. and development curve. We, as techie marketers, see the value immediately, but it takes the guy on the street much longer to grasp it (due to idea penetration, poor design/interfaces, etc.). That's why it's frustrating to be in the biz.. You can see the value but many businesses just aren't there yet in terms of understanding.. or they don't have the time to get up to speed. Didn’t hear the podcasts but read your post above. Just wondering, who has skepticism about marketing and ROI (not sure what this was referring to)? Agreed about the urgency to make these technologies and communication systems relevant to businesses. We’re on the front end of a big learning curve.. and development curve. We, as techie marketers, see the value immediately, but it takes the guy on the street much longer to grasp it (due to idea penetration, poor design/interfaces, etc.). That’s why it’s frustrating to be in the biz.. You can see the value but many businesses just aren’t there yet in terms of understanding.. or they don’t have the time to get up to speed.

]]> By: Aidan http://onlinemarketerblog.com/2008/03/on-the-juice/comment-page-1/#comment-139 Aidan Mon, 31 Mar 2008 06:58:56 +0000 http://onlinemarketer.wordpress.com/?p=91#comment-139 I agree with the point aboutthe future of marketing being conversational. It's a real turnoff for me to go on a website and have to work hard to find a way to contact them. This is an especially big deal with email providers, I've found, and to me it says one of two things. Either: a) The company in question does not care for my feedback. b) The company fears my feedback, because they think it's going to be negative. Both are a bad sign. I agree with the point aboutthe future of marketing being conversational. It’s a real turnoff for me to go on a website and have to work hard to find a way to contact them. This is an especially big deal with email providers, I’ve found, and to me it says one of two things. Either:
a) The company in question does not care for my feedback.
b) The company fears my feedback, because they think it’s going to be negative.

Both are a bad sign.

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