Comments on: Advertising Mistakes – How Your Paid Search Is Hurting You http://onlinemarketerblog.com/2008/04/advertising-mistakes-how-your-paid-search-is-hurting-you/ If Copyblogger and JaffeJuice had a bad-ass baby Tue, 16 Mar 2010 16:15:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Scott Randolph http://onlinemarketerblog.com/2008/04/advertising-mistakes-how-your-paid-search-is-hurting-you/comment-page-1/#comment-153 Scott Randolph Tue, 29 Apr 2008 21:07:50 +0000 http://onlinemarketer.wordpress.com/?p=114#comment-153 I think referring to misplaced contextual ads as "Search Marketing" is a bit disingenuous. As a long-time search marketer, it is vital to make the distinction - besides the fact they are run by Search companies, they are very different animals. Your other points were spot on. I think referring to misplaced contextual ads as “Search Marketing” is a bit disingenuous. As a long-time search marketer, it is vital to make the distinction – besides the fact they are run by Search companies, they are very different animals.

Your other points were spot on.

]]> By: Wendy http://onlinemarketerblog.com/2008/04/advertising-mistakes-how-your-paid-search-is-hurting-you/comment-page-1/#comment-152 Wendy Wed, 16 Apr 2008 18:11:46 +0000 http://onlinemarketer.wordpress.com/?p=114#comment-152 You make some very good points. The impact of badly placed contextual advertising is especially important for sensitive brand audiences, like anything having to do with healthcare. No one is really going to be that upset over seeing a razor add; although it doesn't make the company look very smart. Seeing the weight watchers add as you described or advertising for Cialis next to an article about Eliot Spitzer (from a few weeks ago) begins to look like commentary. You make some very good points. The impact of badly placed contextual advertising is especially important for sensitive brand audiences, like anything having to do with healthcare. No one is really going to be that upset over seeing a razor add; although it doesn’t make the company look very smart. Seeing the weight watchers add as you described or advertising for Cialis next to an article about Eliot Spitzer (from a few weeks ago) begins to look like commentary.

]]> By: Phil Dunn http://onlinemarketerblog.com/2008/04/advertising-mistakes-how-your-paid-search-is-hurting-you/comment-page-1/#comment-151 Phil Dunn Wed, 16 Apr 2008 18:06:31 +0000 http://onlinemarketer.wordpress.com/?p=114#comment-151 A good feature of Google AdWords is 'negative keywords.' This allows you to screen out words that are commonly associated with your keywords but have no relevance. AdWords even does the research for you. You simply pick the ones you want to exclude from the bigger list they compile. Easy, useful tool that helps you avoid the problems described above. A good feature of Google AdWords is ‘negative keywords.’ This allows you to screen out words that are commonly associated with your keywords but have no relevance. AdWords even does the research for you. You simply pick the ones you want to exclude from the bigger list they compile. Easy, useful tool that helps you avoid the problems described above.

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