http://onlinemarketerblog.com/2008/05/marketing-whitepapers/ If Copyblogger and JaffeJuice had a bad-ass baby Tue, 16 Mar 2010 16:15:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://onlinemarketerblog.com/2008/05/marketing-whitepapers/comment-page-1/#comment-172 THINKing » Links 5/21/2008 Wed, 21 May 2008 16:25:03 +0000 http://onlinemarketer.wordpress.com/?p=131#comment-172 [...] Marketing Whitepapers bookmark to: [...] [...] Marketing Whitepapers bookmark to: [...]

]]> http://onlinemarketerblog.com/2008/05/marketing-whitepapers/comment-page-1/#comment-171 Phil Dunn Fri, 16 May 2008 16:52:57 +0000 http://onlinemarketer.wordpress.com/?p=131#comment-171 White papers are great for marketers. In some ways, they've become the new brochure.. and that can be a problem (or not). Traditionally, white papers go deeper than brochures and offer unvarnished data, analysis and opinion. However, there has been an evolution toward the brochure/white paper hybrid, where companies tend to spin quite a bit within the medium. I've written lots of both kinds (the sober ones and the jazzy ones). Either way is fine with me -- writer gets paid regardless. ;-) A white paper on this topic might be an interesting one. Care to collaborate? I know lots of writers and marketers that would be able to contribute stories, examples and insights. White papers are great for marketers. In some ways, they’ve become the new brochure.. and that can be a problem (or not). Traditionally, white papers go deeper than brochures and offer unvarnished data, analysis and opinion. However, there has been an evolution toward the brochure/white paper hybrid, where companies tend to spin quite a bit within the medium. I’ve written lots of both kinds (the sober ones and the jazzy ones). Either way is fine with me — writer gets paid regardless. A white paper on this topic might be an interesting one. Care to collaborate? I know lots of writers and marketers that would be able to contribute stories, examples and insights.

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