Comments on: Social Technographics: Forrester And The ROI Of Social Media http://onlinemarketerblog.com/2008/05/social-technographics-forrester-and-the-roi-of-social-media/ If Copyblogger and JaffeJuice had a bad-ass baby Wed, 17 Mar 2010 15:44:10 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Phil Dunn http://onlinemarketerblog.com/2008/05/social-technographics-forrester-and-the-roi-of-social-media/comment-page-1/#comment-170 Phil Dunn Thu, 15 May 2008 16:54:14 +0000 http://onlinemarketer.wordpress.com/?p=130#comment-170 Funny how a market analysis firm like Forrester can botch the survey. Typical technie disconnect... throwing out jargon like "peer-to-peer" and expecting consumers to identify with that. This goes under the heading: Are You Speaking Your Customers' Language. So often, companies of all kinds become obsessed with their own jargon and miss opportunities to connect. Funny how a market analysis firm like Forrester can botch the survey. Typical technie disconnect… throwing out jargon like “peer-to-peer” and expecting consumers to identify with that. This goes under the heading: Are You Speaking Your Customers’ Language. So often, companies of all kinds become obsessed with their own jargon and miss opportunities to connect.

]]> By: OnlineMarketer http://onlinemarketerblog.com/2008/05/social-technographics-forrester-and-the-roi-of-social-media/comment-page-1/#comment-169 OnlineMarketer Tue, 13 May 2008 14:13:40 +0000 http://onlinemarketer.wordpress.com/?p=130#comment-169 Thanks to SocialMediaToday.com for posting this on their main page. For SMT readers, please find the full article here: http://onlinemarketerblog.com/2008/05/13/social-technographics-forrester-and-the-roi-of-social-media/ Thanks for visiting! Thanks to SocialMediaToday.com for posting this on their main page. For SMT readers, please find the full article here: http://onlinemarketerblog.com/2008/05/13/social-technographics-forrester-and-the-roi-of-social-media/

Thanks for visiting!

]]> By: Josh Bernoff http://onlinemarketerblog.com/2008/05/social-technographics-forrester-and-the-roi-of-social-media/comment-page-1/#comment-168 Josh Bernoff Tue, 13 May 2008 12:58:04 +0000 http://onlinemarketer.wordpress.com/?p=130#comment-168 Thanks so much for your very complimentary review! One little correction: Most of the data in the book is from Q2 or Q3 2007. Only one chart is from 2006. Regrettably because the way book publishing works this manuscript was finished in 2007 so we had no choice, but at least it's not TWO year old data! We will keep updating the data on our Web site at http://groundswell.forrester.com Thanks so much for your very complimentary review!

One little correction: Most of the data in the book is from Q2 or Q3 2007. Only one chart is from 2006. Regrettably because the way book publishing works this manuscript was finished in 2007 so we had no choice, but at least it’s not TWO year old data!

We will keep updating the data on our Web site at http://groundswell.forrester.com

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