Comments on: ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss) http://onlinemarketerblog.com/2008/06/roi-of-social-media-for-gen-y-audiences-and-how-to-convince-your-boss/ If Copyblogger and JaffeJuice had a bad-ass baby Thu, 18 Mar 2010 23:16:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Youth Global Swarming 08 April 09 | mobileYouth - youth marketing mobile culture research http://onlinemarketerblog.com/2008/06/roi-of-social-media-for-gen-y-audiences-and-how-to-convince-your-boss/comment-page-1/#comment-1280 Youth Global Swarming 08 April 09 | mobileYouth - youth marketing mobile culture research Wed, 08 Apr 2009 09:48:35 +0000 http://onlinemarketer.wordpress.com/?p=174#comment-1280 [...] Survey (Microsoft) * ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss) (OnlineMarketerBlog) * A Way To Increase Legal Music Purchases (Another Advertising Wanker) * Copy Right or Wrong - The [...] [...] Survey (Microsoft) * ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss) (OnlineMarketerBlog) * A Way To Increase Legal Music Purchases (Another Advertising Wanker) * Copy Right or Wrong – The [...]

]]> By: Youth Global Swarming 19 March 09 | mobileYouth - youth marketing mobile culture research http://onlinemarketerblog.com/2008/06/roi-of-social-media-for-gen-y-audiences-and-how-to-convince-your-boss/comment-page-1/#comment-1228 Youth Global Swarming 19 March 09 | mobileYouth - youth marketing mobile culture research Thu, 19 Mar 2009 09:53:39 +0000 http://onlinemarketer.wordpress.com/?p=174#comment-1228 [...] Millennials, Reports New Microsoft Survey (Microsoft) * ROI Of Social Media For Gen Y Audiences (onlinemarketerblog) * A Way To Increase Legal Music Purchases (Another Advertising Wanker) * Copy Right or Wrong - The [...] [...] Millennials, Reports New Microsoft Survey (Microsoft) * ROI Of Social Media For Gen Y Audiences (onlinemarketerblog) * A Way To Increase Legal Music Purchases (Another Advertising Wanker) * Copy Right or Wrong – The [...]

]]> By: Graham Brown (mobileYouth) http://onlinemarketerblog.com/2008/06/roi-of-social-media-for-gen-y-audiences-and-how-to-convince-your-boss/comment-page-1/#comment-1187 Graham Brown (mobileYouth) Fri, 06 Mar 2009 10:17:55 +0000 http://onlinemarketer.wordpress.com/?p=174#comment-1187 A good & provocative article. Generally, the buying power argument doesn't wash with your average middle aged exec because their whole life is about trying to gate out the numerous vendors and partners knocking on his door telling him "this market is worth $Xbn". The key here is, however, what you allude to in your post - influence and also, importantly, not mentioned - product development. Facebook and SMS were both born of the youth market, the latter has provided $1 trillion in revenues to the mobile industry alone - all discovered by youth (SMS was originally invented by network engineers as an alert system only). So to convince the boss you need to do something different - the "worth $x bn" is tried, tested and everyone's doing. Tell him about Harley Davison. The average owner is now 51. Not exactly the young, cool brand it once was in the 60s. Now ask him how old Harley owners will be in 20 yrs time? Now you get why your boss needs to build a dialogue with youth. A good & provocative article. Generally, the buying power argument doesn’t wash with your average middle aged exec because their whole life is about trying to gate out the numerous vendors and partners knocking on his door telling him “this market is worth $Xbn”.

The key here is, however, what you allude to in your post – influence and also, importantly, not mentioned – product development. Facebook and SMS were both born of the youth market, the latter has provided $1 trillion in revenues to the mobile industry alone – all discovered by youth (SMS was originally invented by network engineers as an alert system only).

So to convince the boss you need to do something different – the “worth $x bn” is tried, tested and everyone’s doing.

Tell him about Harley Davison. The average owner is now 51. Not exactly the young, cool brand it once was in the 60s. Now ask him how old Harley owners will be in 20 yrs time? Now you get why your boss needs to build a dialogue with youth.

]]> By: Joel Katz http://onlinemarketerblog.com/2008/06/roi-of-social-media-for-gen-y-audiences-and-how-to-convince-your-boss/comment-page-1/#comment-214 Joel Katz Thu, 03 Jul 2008 10:47:58 +0000 http://onlinemarketer.wordpress.com/?p=174#comment-214 Did you catch WorkFastTV's recent interview talking exactly about this topic? They're using social media in 13,000 of their stores and 22,000 employees using the system! 64% of their retail employees are age 16-25, so its a no-brainer. But the big part is that 'Corporate' backed the effort - from the ground up. http://www.fastcompany.tv/video/how-best-buy-engages-employees-improve-productivity http://www.garykoelling.com/?q=node/94 Joel Katz <a href="http://religionandstateinisrael.blogspot.com/" rel="nofollow">Religion and State in Israel</a> Did you catch WorkFastTV’s recent interview talking exactly about this topic?

They’re using social media in 13,000 of their stores and 22,000 employees using the system!

64% of their retail employees are age 16-25, so its a no-brainer.

But the big part is that ‘Corporate’ backed the effort – from the ground up.

http://www.fastcompany.tv/video/how-best-buy-engages-employees-improve-productivity

http://www.garykoelling.com/?q=node/94

Joel Katz
Religion and State in Israel

]]> By: Do You Understand Social Media Value? | eJewish Philanthropy http://onlinemarketerblog.com/2008/06/roi-of-social-media-for-gen-y-audiences-and-how-to-convince-your-boss/comment-page-1/#comment-213 Do You Understand Social Media Value? | eJewish Philanthropy Thu, 03 Jul 2008 08:52:18 +0000 http://onlinemarketer.wordpress.com/?p=174#comment-213 [...] ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss) [...] [...] ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss) [...]

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