Most people are still “Yinging.” Wondering why gravity is pulling them the other way when it’s them hanging from the ceiling as they resist the current trend to listen, communicate, connect and as illustrated here, admit they might be wrong.

As a proponent of these trends and a brand/marketiing business owner slash serf, I have now begun to call myself a marketing therapist. Healing and eliminating fear are my new archetypes. Bringing companies back to their original dogmas is my mantra.

If we’re ever going to find fluidity again in the marketplace, authenticity must play a role in rediscovering ourselves in the quest to offer real solutions and not just make and sell overblown and bloated commodities.

Thanks for putting my comments in the same landscape as Mike and David … I think I know about 1/1000th of what they know

It’s interesting that you mention your sympathy for the world-rocking of traditional marketers. As someone who had the opportunity to spend a lot of time around computers and then the internet as a young person, and then spent time as a hands-on developer, I often forget how different and new these things are. It’s an interesting challenge to get someone with 25+ years of experience in the traditional world on the same page about digital (or “tradigital”).

The times I’ve sat down to brief some of our traditionally savvy folks on what’s new in digital, I always — EVERY time — have to stumble backwards from my intended discussion and cover terms that I took for granted.

You can’t take these terms for granted… the very basics. They’re just TOO DAMN NEW!

And of course, there is SO much to learn from these traditional folks. They may not “get it” in terms of how things are changing, but all of those lessons about measuring and iterating … I think that really all comes from the direct marketing gurus who perfected the US postal system as a business tool