Comments on: PR Fail: 11 Ways AMC Could Have Avoided The Mad Men Twitter Flap http://onlinemarketerblog.com/2008/08/pr-fail-11-ways-amc-could-have-avoided-the-mad-men-twitter-flap/ If Copyblogger and JaffeJuice had a bad-ass baby Tue, 09 Mar 2010 01:35:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: What the f**k is Twitter? « The Secret Diary of a Bonafide Marketing Genius http://onlinemarketerblog.com/2008/08/pr-fail-11-ways-amc-could-have-avoided-the-mad-men-twitter-flap/comment-page-1/#comment-935 What the f**k is Twitter? « The Secret Diary of a Bonafide Marketing Genius Wed, 17 Dec 2008 14:47:30 +0000 http://onlinemarketerblog.com/?p=382#comment-935 [...] want to check out this post for some excellent tips on getting personal value out of Twitter; and this post on how not to let corporate lawyers f**k up a good Twitter [...] [...] want to check out this post for some excellent tips on getting personal value out of Twitter; and this post on how not to let corporate lawyers f**k up a good Twitter [...]

]]> By: michael http://onlinemarketerblog.com/2008/08/pr-fail-11-ways-amc-could-have-avoided-the-mad-men-twitter-flap/comment-page-1/#comment-449 michael Thu, 18 Sep 2008 18:07:02 +0000 http://onlinemarketerblog.com/?p=382#comment-449 Obviously it's a lesson learned for broadcasting. Have you seen @robinson_crusoe (www.twitter.com/robinson_crusoe)? Obviously it’s a lesson learned for broadcasting. Have you seen @robinson_crusoe (www.twitter.com/robinson_crusoe)?

]]> By: Arthur Z. http://onlinemarketerblog.com/2008/08/pr-fail-11-ways-amc-could-have-avoided-the-mad-men-twitter-flap/comment-page-1/#comment-380 Arthur Z. Tue, 02 Sep 2008 14:33:10 +0000 http://onlinemarketerblog.com/?p=382#comment-380 For a fantastic and smart show like Mad Men, AMC could have worked better to resolve a small issue. Their characters came to life….is that so wrong? It’s actually great PR for the show. Your advice was right on. The way PR professionals interact with journalists is the way the Twitter guy should’ve interacted with the TV show from the start. New TV shows, especially cable shows on a network like AMC need as much PR as possible. There are agencies like 5WPR in New York and Los Angeles that use strategic communications and great PR tools. They create exceptional media buzz for clients. For a fantastic and smart show like Mad Men, AMC could have worked better to resolve a small issue. Their characters came to life….is that so wrong? It’s actually great PR for the show. Your advice was right on. The way PR professionals interact with journalists is the way the Twitter guy should’ve interacted with the TV show from the start. New TV shows, especially cable shows on a network like AMC need as much PR as possible. There are agencies like 5WPR in New York and Los Angeles that use strategic communications and great PR tools. They create exceptional media buzz for clients.

]]> By: Aaron Barnhart http://onlinemarketerblog.com/2008/08/pr-fail-11-ways-amc-could-have-avoided-the-mad-men-twitter-flap/comment-page-1/#comment-375 Aaron Barnhart Fri, 29 Aug 2008 18:36:29 +0000 http://onlinemarketerblog.com/?p=382#comment-375 And then there's the simple fact that what the Mad Men folks did was legal. So I guess one additional step would be KNOW YOUR IP LAW. I talked to two legal experts on that: http://blogs.kansascity.com/tvbarn/2008/08/sorry-but-twitt.html And then there’s the simple fact that what the Mad Men folks did was legal. So I guess one additional step would be KNOW YOUR IP LAW. I talked to two legal experts on that:

http://blogs.kansascity.com/tvbarn/2008/08/sorry-but-twitt.html

]]> By: Steve "PodcastSteve" Lubetkin http://onlinemarketerblog.com/2008/08/pr-fail-11-ways-amc-could-have-avoided-the-mad-men-twitter-flap/comment-page-1/#comment-374 Steve "PodcastSteve" Lubetkin Fri, 29 Aug 2008 11:14:53 +0000 http://onlinemarketerblog.com/?p=382#comment-374 Was it really a gaffe by AMC, or a clever simulation of a gaffe, by the company that is the registered owner of sterlingcooperadvertising.com, namely, AMC? A simple WHOIS search reveals that AMC owns that domain. It's not independent and probably never was. In a world where art imitates life imitating art, and everyone falls for the back story of an indy student movie called "The Blair Witch Project," would it be that surprising for an online marketing firm to advise a cable channel best known for showing movies from the 40s that it could generate some buzz for Mad Men by conjuring up some fake characters and then pretending to sue the perpetrators, and then apologizing for making a fuss? James Jesus Angleton of the CIA once spoke about a world of mirrors and reflections and smoke and all that deception stuff. It's not just happening in spyworld. Was it really a gaffe by AMC, or a clever simulation of a gaffe, by the company that is the registered owner of sterlingcooperadvertising.com, namely, AMC? A simple WHOIS search reveals that AMC owns that domain. It’s not independent and probably never was.

In a world where art imitates life imitating art, and everyone falls for the back story of an indy student movie called “The Blair Witch Project,” would it be that surprising for an online marketing firm to advise a cable channel best known for showing movies from the 40s that it could generate some buzz for Mad Men by conjuring up some fake characters and then pretending to sue the perpetrators, and then apologizing for making a fuss?

James Jesus Angleton of the CIA once spoke about a world of mirrors and reflections and smoke and all that deception stuff. It’s not just happening in spyworld.

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