Comments on: 13 Marketing Lessons From Film Noir http://onlinemarketerblog.com/2008/09/13-marketing-lessons-from-film-noir/ If Copyblogger and JaffeJuice had a bad-ass baby Thu, 18 Mar 2010 23:16:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: A Look Back At 2008 | OnlineMarketerBlog.com http://onlinemarketerblog.com/2008/09/13-marketing-lessons-from-film-noir/comment-page-1/#comment-981 A Look Back At 2008 | OnlineMarketerBlog.com Wed, 31 Dec 2008 13:10:54 +0000 http://onlinemarketerblog.com/?p=490#comment-981 [...] 13 marketing lessons from film noir [...] [...] 13 marketing lessons from film noir [...]

]]> By: Kevin Dwinnell http://onlinemarketerblog.com/2008/09/13-marketing-lessons-from-film-noir/comment-page-1/#comment-500 Kevin Dwinnell Wed, 24 Sep 2008 04:06:06 +0000 http://onlinemarketerblog.com/?p=490#comment-500 Kasper Gutman: Here's to plain speaking and clear understanding. - The Maltese Falcon Simple messages that convey the product value. Kasper Gutman: Here’s to plain speaking and clear understanding.
- The Maltese Falcon

Simple messages that convey the product value.

]]> By: Josh Klein http://onlinemarketerblog.com/2008/09/13-marketing-lessons-from-film-noir/comment-page-1/#comment-498 Josh Klein Tue, 23 Sep 2008 14:18:14 +0000 http://onlinemarketerblog.com/?p=490#comment-498 "Lesson 8: Know where your customers are. Don’t go searching for water in the desert." This is such a big one that I have to deal with every day. People building websites are almost universally hell-bent on reinventing the wheel. We need X, but branded for ourselves! We should write Y, and publish it on our site. It's hard to convince people that the monolithic model is dead, and you have to "detach and distribute". When you're building a website, one "desert" is your own site - no one is there yet. You have to go where your customers already are before they'll come to your oasis. Nice post, thanks. “Lesson 8: Know where your customers are. Don’t go searching for water in the desert.”

This is such a big one that I have to deal with every day. People building websites are almost universally hell-bent on reinventing the wheel. We need X, but branded for ourselves! We should write Y, and publish it on our site.

It’s hard to convince people that the monolithic model is dead, and you have to “detach and distribute”.

When you’re building a website, one “desert” is your own site – no one is there yet. You have to go where your customers already are before they’ll come to your oasis.

Nice post, thanks.

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