Comments on: Is Social Media Passing Your Business By?

By: Andy

Andy — Mon, 08 Sep 2008 14:13:08 +0000

Great entry. I do think that interactive communication is vital to all business, political and personal relationships. SM via Facebook is just one form of that. I do worry (and DJ, I know you have been there from experience) that sometimes one customer, supporter, member, etc. can drain so much resources that it becomes a drag on time, resources, patiences and enthusiasm. Who has not spent an hour on the phone with someone on the edge of reason? I think the less personal the interaction (i.e. the further you get from face-to-face) the easier it is to manage resources and time.

By: OnlineMarketer

OnlineMarketer — Sat, 06 Sep 2008 14:17:54 +0000

Daniel and Leo – I think you bring up really great (and complimentary) issues.

Daniel – You’re right that most businesses need to “put” SM into a box, line item, budget, or other category rather than just doing it (what independent operators like me sometimes take for granted). Business dev is definitely an option, as is content development.

Because if SM isn’t put into a specific box and made someone’s responsibility, it often falls by the wayside as Leo describes. SM isn’t a straight line from work to profit and that confuses people. I think it’s our job (through blogs like this, I hope) to figure out how best to communicate that.

How can we speak their language? Do we need to do it for them (bringing in the CCO issue)? I struggle everyday with these questions. Translating web 2.0 to business is one of the great challenges of these years. How exciting!

By: SexyTrader

SexyTrader — Fri, 05 Sep 2008 22:52:51 +0000

Online money making has become a trend nowadays. From blogging to FOREX trading. What ever it is, your seriusness in uilding up the business is really pays, and that what’s you need most.

By: Leo Wurschmidt

Leo Wurschmidt — Fri, 05 Sep 2008 15:34:27 +0000

An interesting aspect of social media marketing is that it does two things for a company:

1. It has the potential of dramatically reducing costs because you are no longer having to pay for high-priced advertisements and the like.

2. Requires some work on the company’s part in order to make it truly effective.

I think the second thought is why you are going to see some companies fail at social media marketing. I have tried getting clients to read blogs and then over time write a blog of their own. Even after all of the discussion about how important they are, the clients still do not actively write because they “have other, more pressing things to take care of.”

It is disappointing to see someone not truly take advantage of something that is so useful just because it is not convenient.

Good blog post. I look forward to reading more…

By: Sacred Glo

Sacred Glo — Fri, 05 Sep 2008 03:02:17 +0000

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