Comments on: The End Of Email – Celebrating The Imminent Death http://onlinemarketerblog.com/2008/09/the-end-of-email-celebrating-the-imminent-death/ If Copyblogger and JaffeJuice had a bad-ass baby Thu, 18 Mar 2010 18:43:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: James Seay http://onlinemarketerblog.com/2008/09/the-end-of-email-celebrating-the-imminent-death/comment-page-1/#comment-516 James Seay Tue, 30 Sep 2008 18:46:21 +0000 http://onlinemarketerblog.com/?p=471#comment-516 @Mike Ashworth, I agree with you in large part because I think that email does succeed on content. If you continue to deliver value, people will open the email. New social media tools like Twitter and Facebook will enhance emails, if used correctly since customers will be able to interact. Great post! @Mike Ashworth, I agree with you in large part because I think that email does succeed on content. If you continue to deliver value, people will open the email.

New social media tools like Twitter and Facebook will enhance emails, if used correctly since customers will be able to interact.

Great post!

]]> By: Astralis http://onlinemarketerblog.com/2008/09/the-end-of-email-celebrating-the-imminent-death/comment-page-1/#comment-514 Astralis Tue, 30 Sep 2008 16:18:20 +0000 http://onlinemarketerblog.com/?p=471#comment-514 Remember when RSS was supposed to take over e-mail marketing? Remember when RSS was supposed to take over e-mail marketing?

]]> By: Witch hunting, “old” Labour, eco-cons and the death of email « Groves Media http://onlinemarketerblog.com/2008/09/the-end-of-email-celebrating-the-imminent-death/comment-page-1/#comment-485 Witch hunting, “old” Labour, eco-cons and the death of email « Groves Media Sun, 21 Sep 2008 09:55:21 +0000 http://onlinemarketerblog.com/?p=471#comment-485 [...] And finally, for now, over on the Online Marketer Blog, there’s some interesting thoughts and comments on the apparent early death throes of email. [...] [...] And finally, for now, over on the Online Marketer Blog, there’s some interesting thoughts and comments on the apparent early death throes of email. [...]

]]> By: Mike Ashworth http://onlinemarketerblog.com/2008/09/the-end-of-email-celebrating-the-imminent-death/comment-page-1/#comment-475 Mike Ashworth Sat, 20 Sep 2008 18:38:51 +0000 http://onlinemarketerblog.com/?p=471#comment-475 Interesting post. I'm not certain I agree and I'll explain 83% of US citizens are maintaining their current email address longer than 6 months (if i reverse your statistics) plus whose to say that the ones who do change their email address dont update their details. Jupiter Research didnt say one way or the other open rates are flawed anyway I'm afraid. have a read of this interesting article by Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/4214/Email-Open-Rate-Metrics-Why-Falling-Why-Unreliable.aspx Facebook usage might be on the increase however the messaging function is truly awful compared to any email client. I can subscribe to email newsletters I like however peopel I am "connected" to often send things that are not of interest Just because people are connected doesn't mean the messages are of any value..... Most of the usage of twitter I have seen is by seasoned Marketing professionals engaged in using social media tools or people twittering about a very personal subject matter. I cant wait to see how "big business" thinks it will tap into 140 character micro blogging marketing. Sorry but one out of 6 of your customers are not creators. It depends on your customers, your target market may have a higher or lower proportion than that. It depends what your company does. Email itself isn't boring, its only boring if the people who I subscribed too are unable to create compelling content that I actually look forward to receiving. If they cant do that via email I doubt very much they'll be able to do it elsewhere either. Email is still very much alive and kicking and will continue if Brands have something of interest to talk about. Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK Interesting post. I’m not certain I agree and I’ll explain

83% of US citizens are maintaining their current email address longer than 6 months (if i reverse your statistics) plus whose to say that the ones who do change their email address dont update their details. Jupiter Research didnt say one way or the other

open rates are flawed anyway I’m afraid. have a read of this interesting article by Hubspot

http://blog.hubspot.com/blog/tabid/6307/bid/4214/Email-Open-Rate-Metrics-Why-Falling-Why-Unreliable.aspx

Facebook usage might be on the increase however the messaging function is truly awful compared to any email client. I can subscribe to email newsletters I like however peopel I am “connected” to often send things that are not of interest

Just because people are connected doesn’t mean the messages are of any value…..

Most of the usage of twitter I have seen is by seasoned Marketing professionals engaged in using social media tools or people twittering about a very personal subject matter. I cant wait to see how “big business” thinks it will tap into 140 character micro blogging marketing.

Sorry but one out of 6 of your customers are not creators. It depends on your customers, your target market may have a higher or lower proportion than that. It depends what your company does.

Email itself isn’t boring, its only boring if the people who I subscribed too are unable to create compelling content that I actually look forward to receiving. If they cant do that via email I doubt very much they’ll be able to do it elsewhere either.

Email is still very much alive and kicking and will continue if Brands have something of interest to talk about.

Mike Ashworth
Marketing Coach and Consultant
Brighton and Hove, Sussex, UK

]]> By: Phil Dunn http://onlinemarketerblog.com/2008/09/the-end-of-email-celebrating-the-imminent-death/comment-page-1/#comment-461 Phil Dunn Fri, 19 Sep 2008 18:40:19 +0000 http://onlinemarketerblog.com/?p=471#comment-461 DJ - What do you mean by "who needs an email address when they have a Google-indexed, searchable contact page on their website?" Additional thoughts concurring with some of your comment posters: This discussion reminds me of the "death of.. books..Movies..Radio..TV... VCR...DVD...profitable music" discussions. The fact is that consumption of messaging, entertainment and so forth.. no matter what the delivery channel is... seems to increase as each new technology comes on board. Facebook and LinkedIn help people connect (sometimes email, sometimes text..skype, etc).. It may reduce friction between communications.. meaning people have an easier time finding others that can help them, entertain them, service them, etc. DJ – What do you mean by “who needs an email address when they have a Google-indexed, searchable contact page on their website?”

Additional thoughts concurring with some of your comment posters: This discussion reminds me of the “death of.. books..Movies..Radio..TV… VCR…DVD…profitable music” discussions. The fact is that consumption of messaging, entertainment and so forth.. no matter what the delivery channel is… seems to increase as each new technology comes on board. Facebook and LinkedIn help people connect (sometimes email, sometimes text..skype, etc).. It may reduce friction between communications.. meaning people have an easier time finding others that can help them, entertain them, service them, etc.

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