Yet there are deal and opportunities out there in the market, not all risks pay off but some do. You do not know know which ones will. You have to take your chances.

In the long run you will see that most did work out well.

An opportunist will grab the right ones while others just keep thinking whether they exist and where.

Low risk does not translate into low reward potential. In fact, the opposite can be true. Many business turn into highly profitable ones by taking the slow and steady route. Mine for example.

Your comments seem to speak more to the last 10 or 15 years of capitalism when returns were placed before anything else.

There is a correlation between risk and reward. The greater the risk, the greater the potential reward. The lower the risk, the lower the potential reward.

Most people play it safe and minimize risk, and that’s why they rarely move out of the status quo. On the other hand you see people who strike it rich, but they took great risks to do so and often went broke or failed many times in the process.

The same is true for investing. Low risk products like bonds give a lower % yield closer to 5% but they are stable and you will likely not lose your money. High risk tech stocks can offer a higher % closer to 20%, but you can also lose your shirt.

You need to decide what you want and where you are in life and weigh how much risk you are willing/able to afford.

I agree the current market is scary for most, but it has terrific opportunity for those willing to take some chances. I think being willing to take the risk is part of getting over “the Dip” that Godin talks about.