After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from expert advice and provides you a path forward in these difficult times.
Please download it or check it out on SlideShare. (It’s free, of course.)
I got some great help from Joann Sondy, a designer in the online community – she’s the reason this e-book looks so much better than my previous ones. She was great to work with and knew the best design strategy for this particular material.
Consider hiring Joann for your next project. You can check out her portfolio at CreativeAces.com (seriously, have your annual reports ever looked this good?) and read her blog at OutsideTheMargin.biz. Some more information about her work is below:
Joann Sondy has an extensive background creating and delivering corporate materials for financial and investor relations. With more than 15 years, Joann has produced distinctive communications that help IR/PR agencies build audience awareness and confidence. If your strategy calls for a presentation, e-book, white paper, fact sheet and/or annual report, contact Joann today. joann{at}creativeaces{dot}dom or DM her via Twitter: @jsondy.
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on Mar 30th, 2009 at 6:45 am
Nice Work DJ, book looks great. I definitely agree with the idea of seeing the recession as an opportunity. There are so many new concepts that marketers can use if they are willing to adopt. Barter being a big one that’s working well for me.
on Mar 30th, 2009 at 10:30 am
Thanks Ronan!
I just hope it’s useful to people. It’s tough out there, but I think this can help clear up a few misconceptions about marketing.
Thanks for reading, man!
on Mar 30th, 2009 at 6:59 pm
[...] web 2.0 winner? Mitch Joel: Six Pixels of Separation/MediaHacks podcast Online Marketer Blog: Marketing During a Recession E-book Rodney Rumford Compliments of Mario Vellandi: Facebook and Twitter for Business Mashable: Top 20 [...]
on Mar 31st, 2009 at 5:04 am
Be very worried when the economy is constantly progressing…and in a recession, there is real opportunity. Sounds absurd? Think profoundly the metaphor of the video found in this webpage. Economics need not be a 100-meter dash or something, rather, it should be more like a healthy synergy or symbiosis of things and systems that determine crucial economic activities, marketing included.
In a recession, you will think profound things: What went wrong? What can I do? How do we start again? How can we be great again?
on Aug 1st, 2009 at 8:03 pm
the economic recession has been pretty hard on us. there is a some good progress on the economy this year. i just hope that the economy will continue to recover in the following months and years.
on Aug 18th, 2009 at 10:30 am
[...] started thinking about this while writing my e-book: Marketing During A Recession: Economic Slowdowns Are Opportunities. It seems to me that this is the time when marketers should be pushing the envelope; yet, it seems [...]
on Aug 19th, 2009 at 8:04 am
[...] during the recession is a terribly important topic for me – so much so that I wrote an e-book on the subject. I’d be honored if you read it today during lunch or on your commute (there’s no cost, [...]
on Aug 21st, 2009 at 2:58 pm
[...] started thinking about this while writing my e-book: Marketing During A Recession: Economic Slowdowns Are Opportunities. It seems to me that this is the time when marketers should be pushing the envelope; yet, it seems [...]
on Oct 8th, 2009 at 1:32 pm
I agree to your point that there is a misconception among people about economic recession. As far as I am concerned I have started my business at this time looking at the opportunity to build my brand, at such time when big names are going bankrupt. So this is really a great time to start a new business.
on Oct 15th, 2009 at 8:08 pm
[...] started thinking about this while writing my e-book: Marketing During A Recession: Economic Slowdowns Are Opportunities. It seems to me that this is the time when marketers should be pushing the envelope; yet, it seems [...]