Vaynerchuk is famous for this.. walking into a meeting with P&G and pointing to the CMO that’s sabotaging the social media effort because they want to defend their media rollodex strategies that have prevailed over the years. e.g. calling the editors and greasing the wheels to get a big story positioned.. as opposed to doing grass-roots, WOM marketing.

There’s always a lot of $ in being a “yes man.” But sooner or later, you’ll be saying yes to dying causes. I would expect that many decision makers/stakeholders will be flip-flopping their opinions in the near future.