The Most Difficult Conversation? – The Marketing Minute #2
31 Oct 2009 by OnlineMarketer, 1 Comment »
Last week’s Mad Men inspired my second Marketing Minute vlog. I’d love to hear your thoughts in the comments section below.
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“I’m so hungry I could eat a horse,” said the dog.
Sometimes it’s easier to deliver contrary news to bigger clients because the middle management folks are not so intensely invested in the brand/biz.
Business owners (like the horse meat lady) who are close to the founders and the company name can be a tougher nut to crack, as Don found.
Small businesses and their owners can be equally difficult to deal with because they’re so passionate about all the details of their business.
… tough to generalize, though.