Book Reviews

I review books about online marketing, social media, and content strategy. Some of my favorite recommendations are found below.

Click on the title for my review and then, if you like it, you can buy the book on Amazon.

Must-reads

• - Kristina Halvoson’s Content Strategy for the Web This is THE guide to content strategy. Great for current practitioners and novices alike, this book will answer your questions and convince you of the importance of content strategy. Buy the book
• - Mitch Joel’s Six Pixels of Separation In my mind, this is the first post-web 2.0 book and a must-read for savvy online marketers. This goes beyond the same old stories, breathing new life and a new purpose into web 2.0 marketing. Buy the book

Other great books

• - Chip and Dan Heath’s Switch: How to Change Things When Change is Hard The Heath brothers’ second book is a great study in creating change. While broader in scope than just marketing, this book is a solid entry and definitely worth your time. Buy the book
• - Dr. Susan Weinschenk’s Neuro Web Design: What Makes Them Click? Not just for designers, this book melds brain science with marketing to determine just why we do what we do. If you’re a fan of Cialdini or Ariely, this is definitely worth your time. Buy the book
• - Paul Gillin’s Secrets of Social Media Marketing This is a great book to take your online marketing to the next level. However, newbies might be frustrated by the experience needed. That said, this is great for those generally familiar with online marketing tools. Buy the book
• - Goldstein, Martin, and Cialdini’s Yes! 50 Scientifically Proven Ways To Be Persuasive This is a book every marketer should revisit every couple of years. If you want to convince people – and who doesn’t? – you should read this book. Buy the book
• - David Meerman Scott’s World Wide Rave The perfect primer for business in a web 2.0 world. It offers a great entry point for new marketers and fresh ideas for more familiar readers. Buy the book
• - Scott Fox’s e-Riches 2.0 This is a must-read for anyone dipping a toe in the online marketing world. It details everything one could hope to know and offers an in-depth look at the tools and philosophy behind today’s online marketing. Buy the book
• - Hunter and Waddell‘s Toy Box Leadership This book is a good reminder of who to lead, without taking too heavy a tone. For the ambitious and parents, especially. Buy the book

(You can purchase these and other books I recommend at the OnlineMarketerBlog store. It’s a great way to show your support for this blog.)