Posts under ‘Advertising’

Last night I was perusing an article from the Harvard Business Review by Ed Catmull, cofounder of Pixar, entitled “How Pixar Fosters Collective Creativity.” I was really struck by how their principles for inciting creativity are the very same I’ve written about here for marketers.
It shouldn’t be surprising; anyone who has been in marketing for some time knows just [...]

Do you really want to raise awareness? Does your “About Us” page really say anything about your organization?
In the latest Marketing Minute video, I discuss a trend I’ve been seeing: an increasing focus on “raising awareness,” whatever that means. It’s vague, worthless, but prized by the C-level suite.
I believe we need more honest discourse. We [...]

This week, I am writing a three-part series about business models for online video websites. Sites are changing. Online business is changing. Video is blowing up.
It’s time we really thought about the best way to profit from creating and displaying video, while providing the best experience for the user.
Let’s get to it.
(Quick note: Subscribing ensures [...]

Last week’s Mad Men inspired my second Marketing Minute vlog. I’d love to hear your thoughts in the comments section below.
Tweet This Post!
*
If you enjoyed this post, consider signing up for free updates via email or RSS. Otherwise, I hope you share it on digg, StumbleUpon, or the other social media tools found below. You [...]

I was catching up with my Beancast podcasts yesterday morning at the gym and found episode 71 to be a real gem.
In this podcast, there is a fascinating story about Unilever’s brand Peperami forsaking their agency in favor of a crowd-sourcing/consumer-generated content method (found around minute 53 of the podcast).
As this blog is a celebration [...]