Archive for the ‘Books’ Category

1 Sep
2010

Charlene Li’s Open Leadership A Must-Read For Ethical Marketers

Charlene Li, formerly of Forrester Research and co-author of Groundswell, does with Open Leadership what so few authors would find

2 Aug
2010

Brian Solis’ Engage is Bloated, Boring, and Not Worth Your Time

This is a positive blog and I don’t take cheap shots. But when I find a book so disjointed and

2 Jun
2010

Heath Brothers’ Switch Not Perfect But Definitely Worthwhile

Chip and Dan Heath’s new book, Switch: How to Change Things when Change is Hard, is not perfect, but it

13 May
2010

The One Question Content Strategists Can Never Ask Too Much

Yesterday, I was in a tough meeting. We knew there was a problem. But we couldn’t figure out the answer.

10 May
2010

How Bogotá Completely Changed (And Its Lessons For You) Part 2

[Read Bogotá part one for more awesomeness about Bogotá Change and Switch.] The Carrot Law Mockus wasn’t finished. There were

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