I followed up my ethics post from yesterday with a post on the Experience Matters blog entitled “Crisis Management Begins Before The Crisis” (disclosure: it’s my employer’s blog).
Here’s the very beginning and the very end:
“Toyota reminds me of a guy who buys flood insurance the day after the big rain…
It’s this process of being heard that [...]
Posts under ‘Books’
Follow-up On Ethics – Crisis Management Begins Before The Crisis
Does Your Social Media Strategy Need A Zen Alarm Clock?
I’m a terrible sleeper.
No, scratch that – I’m a terrible waker-uper.
I set at least two alarms – one placed clear across the bedroom – and hit snooze enough times to wake and enrage BG (rightfully so). While I used to be disciplined enough to rise at 4:45am to write, I’m not disciplined enough to get [...]
5 Things Napoleon Can Teach You About Strategy
BG and I love documentaries and she has been on a “royals” kick. This week is a tad different, with Netflix delivering a four-hour documentary on Napoleon.
Needless to say, our Friday night was exciting. War, intrigue, ambition, wine (OK, lots of wine).
You all know how much I prize classic strategy. I’ve quoted Sun Tzu. I [...]
Neuro Web Design: What Makes Them Click? – For More Than Just Designers
Dr. Susan Weinschenk was the subject of one of my first blog posts back in November of ‘07, but I’m so pleased to again mention her and her book, Neuro Web Design: What Makes Them Click?
Dr. Weinschenk is definitely ahead of the curve. In this era where every click can be counted, expect to see clinical [...]
Smart Gifts For Smart Marketers
I love this time of year. It’s the season when people slow down, plan, and re-focus on their goals. I do it. You do it.
For smart marketers, a great way to stay up to date is through the very best information (makes sense, right?). So here are some of the books that I’ve found most [...]
