Posts under ‘Godin, Seth - Meatball Sundae’

Social media – everything from Facebook to Digg to Twitter to Flickr – has been quickly snagging the attention of small business owners and employees of big companies across the world. The business applications for these tools are being explored and many are finding success.
But is this all hype? Are businesses really adopting these tools [...]

Update: Welcome Stumblers! If you like this article, please show your love via StumbleUpon. Thanks!
In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And [...]

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:
“You can do homework from now until doomsday, but you will never win fame [...]

Update: I’ve received some attention from the post below, but I feel as though I should clarify a few things.
The email from Citibank was lame, but for a huge company, not totally surprising. However, the arrival of this email does not necessarily negate that the company is listening. Toward the end of the post, I [...]

I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.
My problem with Godin was the fact that everything [...]