Posts under ‘Godin, Seth - Tribes’

I’m a terrible sleeper.
No, scratch that – I’m a terrible waker-uper.
I set at least two alarms – one placed clear across the bedroom – and hit snooze enough times to wake and enrage BG (rightfully so). While I used to be disciplined enough to rise at 4:45am to write, I’m not disciplined enough to get [...]

After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]

This week, I’ve been writing about marketing during a recession – about how recessions are opportunities to gain market share, the illusion of stability in marketing, and the role of risk.
But what if you take that risk and fail? I was interested to hear how marketing gurus framed failure and what we could all learn [...]

This week, I have been discussing marketing during a recession. Yesterday, I wrote about the illusion of stability and that post ended by leading into a discussion of risk.
Most dictionaries (including this one, this one, and this one) talk about risk from a negative point of view. Risk is a chance to suffer harm, possibility [...]

Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place.
It doesn’t matter whether you are a college senior majoring in marketing or a small business owner or a brand manager at [...]