I love this time of year. It’s the season when people slow down, plan, and re-focus on their goals. I do it. You do it.
For smart marketers, a great way to stay up to date is through the very best information (makes sense, right?). So here are some of the books that I’ve found most [...]
Posts under ‘Goldstein, Noah, Steve Martin, and Robert Cialdini - Yes! 50 Scientifically Proven Ways To Be Persuasive’
Smart Gifts For Smart Marketers
Book Review: Yes! 50 Scientifically Proven Ways To Be Persuasive
Authors Noah Goldstein, Steve Martin, and Robert Cialdini provide what they promise: 50 case studies where science determined the difference between “yes” and “no” responses.
The book feels like a quick read – the 50 chapters are short and the writing style familiar. But Yes! 50 Scientifically Proven Ways To Be Persuasive stands out for two [...]
