Posts under ‘Jaffe, Joseph - Join The Conversation’

After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]

As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]

This week, I’ve been writing about marketing during a recession – about how recessions are opportunities to gain market share, the illusion of stability in marketing, and the role of risk.
But what if you take that risk and fail? I was interested to hear how marketing gurus framed failure and what we could all learn [...]

This week, I have been discussing marketing during a recession. Yesterday, I wrote about the illusion of stability and that post ended by leading into a discussion of risk.
Most dictionaries (including this one, this one, and this one) talk about risk from a negative point of view. Risk is a chance to suffer harm, possibility [...]

I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you’re on the cutting edge of marketing and social media.
But it’s rare that I quote a book more than a handful of times. If you read about a particular book on [...]