Posts under ‘Joel, Mitch - Six Pixels of Separation’

I love this time of year. It’s the season when people slow down, plan, and re-focus on their goals. I do it. You do it.
For smart marketers, a great way to stay up to date is through the very best information (makes sense, right?). So here are some of the books that I’ve found most [...]

I was catching up with my Beancast podcasts yesterday morning at the gym and found episode 71 to be a real gem.
In this podcast, there is a fascinating story about Unilever’s brand Peperami forsaking their agency in favor of a crowd-sourcing/consumer-generated content method (found around minute 53 of the podcast).
As this blog is a celebration [...]

I attest that Mitch Joel’s new book, Six Pixels of Separation, is the first (and best) post-web 2.0 marketing book.
Strong statement? Damn right.
Here’s why I believe it and why you can’t miss his book.
In A Nutshell…
For my money, Joel’s is the first new media marketing book that assumes knowledge of the basic moving parts and [...]