Posts under ‘Li, Charlene and Josh Bernoff - Groundswell: Winning in’

Last week, my buddy Rick over at eyecube.wordpress.com wrote an intriguing post about “shared media.”
He makes a case for the term “shared media” rather than “social media.” It’s a worthwhile post and I encourage you to read it. It’s always a good exercise to step back and consider exactly how we define our actions.
There are [...]

Authors Noah Goldstein, Steve Martin, and Robert Cialdini provide what they promise: 50 case studies where science determined the difference between “yes” and “no” responses.
The book feels like a quick read – the 50 chapters are short and the writing style familiar. But Yes! 50 Scientifically Proven Ways To Be Persuasive stands out for two [...]

As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]

I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you’re on the cutting edge of marketing and social media.
But it’s rare that I quote a book more than a handful of times. If you read about a particular book on [...]

It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior.
People usually don’t like being told how bad they suck.
But in business you have a responsibility to please your customers. In this effort, you may [...]