Archive for the ‘Li, Charlene and Josh Bernoff – Groundswell: Winning in’ Category

1 Aug
2008

Marketing Is Dead; Long Live Anthropology

I’ve had a little case of writer’s block this week, so I started with the basics: I read the definition

Business, Communication, Forrester, Li, Charlene and Josh Bernoff - Groundswell: Winning in, Marketing, Online marketing, Research, Social Media, Web 2.0 | 9 Comments » | Tags: , , , , , , ,

25 Jun
2008

ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)

Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like

Books, Communication, Forrester, Li, Charlene and Josh Bernoff - Groundswell: Winning in, Marketing, Online marketing, ROI, Social Media, Twitter, Web 2.0, user generated content | 8 Comments » | Tags: , , , , , , , , , , ,

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