Posts under ‘Ogilvy, David - On Advertising’

Yesterday, I published a blog post at iMediaConnection’s blog and I hope you’ll check it out:
The Modern Agency Still Sells, Right?
I am particularly proud of this piece because it has the potential to jolt agency employees out of their social media fascination. I contend that some agencies are losing their focus in the web 2.0 [...]

The header graph above illustrates a curious trend I’ve seen regarding advertising/marketing over time.
It’s no surprise that our attention spans have decreased considerably. But over time, there have been interesting changes in the ways we communicate features and benefits.
I’m wondering: have we gone full circle? Do we care more today about products than in recent [...]

I was figuratively punched in the gut by one part of Joshua Ferris’ And Then We Came To The End, a book I highly recommend to anyone already in or considering a job in advertising or marketing.
Several characters in the book are copywriters, a title that has been present on my business cards, from time [...]

As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]

Update: Welcome Stumblers! If you like this article, please show your love via StumbleUpon. Thanks!
In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And [...]