Archive for the ‘Ogilvy, David – On Advertising’ Category

26 Apr
2010

Your Marketing Will Suck Without Theory

I played the piano for 8 years when I was a kid. I could sight-read Bach, Mozart…anyone, really. But I

29 Jul
2009

Agencies: Don’t Forget To Sell

Yesterday, I published a blog post at iMediaConnection’s blog and I hope you’ll check it out: The Modern Agency Still

23 Jul
2009

Advertising Through The Years: Features, Benefits, And The Customer

The header graph above illustrates a curious trend I’ve seen regarding advertising/marketing over time. It’s no surprise that our attention

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