Posts under ‘Turow, Joseph - Niche Envy’

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In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And [...]

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I just finished reading Joseph Jaffe’s Join The Conversation and highly recommend it. I’m a believer that the internet age largely [...]

Joseph Turow quotes a study from the ’40s that details probably one of the first “truth in advertising” studies. He states:
“Between June 1941 and June 1942, the FTC [Federal Trade Commission] examined 362,827 print ads and found that only 20 percent of them carried false and misleading representations. Of the 1,000,450 radio commercials the FTC [...]

Joseph Turow’s book, Niche Envy: Marketing Discrimination in the Digital Age, is driving me crazy. He is happy building up premises and then leaving out the keystone: the logic of human interaction. Never does he consider that online marketers are giving people what they want. I’m not going to whine for the online marketers of [...]