Archive for the ‘Turow, Joseph – Niche Envy’ Category

22 May
2008

How To Be An A-List Blogger – Study, Study, Study (Part 4)

Update: Welcome Stumblers! If you like this article, please show your love via StumbleUpon. Thanks! In this installment of the

Advertising, Anderson, Chris - The Long Tail, Books, Communication, Gladwell, Malcolm - Blink, Godin, Seth - Meatball Sundae, Heath, Chip and Dan - Made To Stick, Jaffe, Joseph - Join The Conversation, Marketing, Ogilvy, David - On Advertising, Online marketing, Research, Social Media, Taleb, Nassim Nicholas - The Black Swan, Turow, Joseph - Niche Envy, Web 2.0, user generated content | 10 Comments » | Tags: , , , , , , , , , , ,

4 Feb
2008

Chief Conversation Officer

Updated: Welcome Jaffe Juice readers! Note that my other posts regarding Join The Conversation are linked at the end of

Advertising, Books, Communication, Companies, Jaffe, Joseph - Join The Conversation, Marketing, Online marketing, ROI, Social Media, Turow, Joseph - Niche Envy, Web 2.0 | 7 Comments » | Tags: , , , , , , , , , ,

10 Dec
2007

Advertising as Social Trust Factor

Joseph Turow quotes a study from the ’40s that details probably one of the first “truth in advertising” studies. He

Advertising, Communication, Marketing, Online marketing, Turow, Joseph - Niche Envy, Usability | 2 Comments » | Tags: , , , , , , , , ,

16 Nov
2007

Debunking 5 Bamboozles About Cookies

Joseph Turow’s book, Niche Envy: Marketing Discrimination in the Digital Age, is driving me crazy. He is happy building up

Books, Communication, Marketing, Online marketing, Turow, Joseph - Niche Envy | No Comments » | Tags: , , , , , , ,

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