I followed up my ethics post from yesterday with a post on the Experience Matters blog entitled “Crisis Management Begins Before The Crisis” (disclosure: it’s my employer’s blog).
Here’s the very beginning and the very end:
“Toyota reminds me of a guy who buys flood insurance the day after the big rain…
It’s this process of being heard that [...]
Posts under ‘Business’
Follow-up On Ethics – Crisis Management Begins Before The Crisis
What is Ethical Strategy (And Does It Really Work)?
Marketers are faced with ethical quandaries every day.
Sometimes these are big issues – What is the lawful (and tasteful) line when marketing to children? Could I work for Big Tobacco?
Most times though these decisions are small – decisions that determine which tactics are fair game and which are off the table.
This subject got me thinking [...]
5 Ways To Promote Creative Marketing
Last night I was perusing an article from the Harvard Business Review by Ed Catmull, cofounder of Pixar, entitled “How Pixar Fosters Collective Creativity.” I was really struck by how their principles for inciting creativity are the very same I’ve written about here for marketers.
It shouldn’t be surprising; anyone who has been in marketing for some time knows just [...]
Does Your Social Media Strategy Need A Zen Alarm Clock?
I’m a terrible sleeper.
No, scratch that – I’m a terrible waker-uper.
I set at least two alarms – one placed clear across the bedroom – and hit snooze enough times to wake and enrage BG (rightfully so). While I used to be disciplined enough to rise at 4:45am to write, I’m not disciplined enough to get [...]
Raising Awareness Is The “About Us” Page Of RFI/RFP Requirements
Do you really want to raise awareness? Does your “About Us” page really say anything about your organization?
In the latest Marketing Minute video, I discuss a trend I’ve been seeing: an increasing focus on “raising awareness,” whatever that means. It’s vague, worthless, but prized by the C-level suite.
I believe we need more honest discourse. We [...]
