Charlene Li, formerly of Forrester Research and co-author of Groundswell, does with Open Leadership what so few authors would find
Archive for the ‘Business’ Category
2010
Brian Solis’ Engage is Bloated, Boring, and Not Worth Your Time
This is a positive blog and I don’t take cheap shots. But when I find a book so disjointed and
2010
Content Strategists and Planners: What’s The Difference?
What’s the difference between planners and content strategists? How is content strategy a different discipline and what type of people
2010
What is content strategy and why should I care?
You’ve heard about content strategy, but aren’t exactly sure what it is. And you don’t know exactly how it fits
2010
The One Question Content Strategists Can Never Ask Too Much
Yesterday, I was in a tough meeting. We knew there was a problem. But we couldn’t figure out the answer.



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