Charlene Li, formerly of Forrester Research and co-author of Groundswell, does with Open Leadership what so few authors would find
Archive for the ‘Communication’ Category
2010
Impulsive Behavior And The Trap You Set For Yourself
Research indicates that the more impervious your audience feels they are to your product, the more likely they are to
2010
25 Content Strategy Blog Posts I’d Like To Read
You read Content Strategy for the Web or maybe just some blog posts on the subject. Maybe you attended the
2010
The One Question Content Strategists Can Never Ask Too Much
Yesterday, I was in a tough meeting. We knew there was a problem. But we couldn’t figure out the answer.
2010
Your Marketing Will Suck Without Theory
I played the piano for 8 years when I was a kid. I could sight-read Bach, Mozart…anyone, really. But I



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