Posts under ‘Communication’

Do you really want to raise awareness? Does your “About Us” page really say anything about your organization?
In the latest Marketing Minute video, I discuss a trend I’ve been seeing: an increasing focus on “raising awareness,” whatever that means. It’s vague, worthless, but prized by the C-level suite.
I believe we need more honest discourse. We [...]

Dr. Susan Weinschenk was the subject of one of my first blog posts back in November of ‘07, but I’m so pleased to again mention her and her book, Neuro Web Design: What Makes Them Click?
Dr. Weinschenk is definitely ahead of the curve. In this era where every click can be counted, expect to see clinical [...]

I don’t often veer off the strict marketing road here at OMB, but the fight against cancer is important to me and millions of people around the world (and maybe you, too).
I’m happy to announce that you – folks who care enough to read this blog, plus my family and friends – raised $300 to [...]

If you are considering a career in PR, or are just starting out in the biz, you might be surprised by one of the most important skills you need.
To find out what it is, watch the video below or on YouTube.

What do you think? Am I so right or so wrong?
I’d love to hear from [...]

If you’re a marketer in love with the status quo, you should quit right now.
This isn’t a post about the fast pace of change or an “X is dead” post; rather, it’s an “I friggin’ love our business and evolution of marketing” post. Yeah, I said friggin’.
Fundamental business models are changing – you can see [...]