Posts under ‘Companies’

A Brief Intro…
I started this three-part series with a discussion of “the new creativity” and asked if the freemium business model would be better for video content sites like Hulu. Then, I outlined 7 ways Hulu could benefit from a freemium model.
And finally, after all of this persuasive writing, I’d like to examine how a [...]

If you’re a marketer in love with the status quo, you should quit right now.
This isn’t a post about the fast pace of change or an “X is dead” post; rather, it’s an “I friggin’ love our business and evolution of marketing” post. Yeah, I said friggin’.
Fundamental business models are changing – you can see [...]

I was recently published in Alberta Venture, discussing how brands could tap into the recession zeitgeist.
It was a fun piece to write; it allowed me to review what brands were doing right – and wrong – to gain market share during the economic downturn. The gist of the article is:
There is nothing inherently wrong with [...]

I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it – here’s why I think you should buy this book (or why you might want to skip it).
I recently finished David Meerman Scott’s new book, World Wide [...]

BG and I recently watched a documentary about Frank Lloyd Wright and I found that it related to the work we do in social media marketing (natch).
There were two instances in particular that related to social media marketing. But I need your help in making sense of it all.
An Open Plain
The documentary explained that before [...]