I was recently published in Alberta Venture, discussing how brands could tap into the recession zeitgeist.
It was a fun piece to write; it allowed me to review what brands were doing right – and wrong – to gain market share during the economic downturn. The gist of the article is:
There is nothing inherently wrong with [...]
Posts under ‘Apple’
Beware The Discount: Gaining Market Share During A Recession
Steve Jobs Sucks
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Steve, I think we need an intervention. You’re acting all crazy-like.
Brief history: Apple debuts their new touchscreen on the iPhone and iTouch and people are really happy. Some creative developers code their own applications to use on the devices (“third party apps“), but to use [...]
