Archive for the ‘Citibank’ Category

27 Mar
2008

Epic Fail: Customer Service – How Citibank Failed and Why They’ll Never Know

Update: I’ve received some attention from the post below, but I feel as though I should clarify a few things.

Advertising, Citibank, Communication, Companies, Godin, Seth - Meatball Sundae, Marketing, Online marketing, Web 2.0 | No Comments » | Tags: , , , , , , ,

17 Mar
2008

Please Ignore This Ad – Features vs. Benefits

BG and I were driving to work on Friday when I commented on a radio ad. She said she hadn’t

Advertising, Books, Citibank, Communication, Companies, Heath, Chip and Dan - Made To Stick, Marketing, Online marketing | 6 Comments » | Tags: , , , , , , , , , , ,

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