Posts under ‘Doritos’

As you’ve probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let’s get right into the second half here:

Coke (Avatars): No engagement
Bridgestone (Jump around): URL (Bridgestone.com) – very small font
Denny’s (Serious Breakfast): No engagement
Monster.com (Moose head): URL (Monster.com)
Budweiser (Jake): No engagement
Race To Witch [...]

$3M for a 30-second ad?
Sure it’s crazy, but unlike in years past, advertisers have the opportunity to make that $3M work for them long after Super Bowl memories have faded.
First, there’s the initial press. TNS Media reports that Super Bowl advertising has huge holding power. Data shows that people do wait to see the commercials [...]

Hey, remember the Super Bowl and all those cool ads? Yeah, me neither.
I could have bookmarked the URLs of company’s whose ads I enjoyed or told my friends about cool microsites I experienced, but I didn’t because the web was largely forgotten in this year’s ads. URLs were printed small and almost always at the [...]