$3M for a 30-second ad?
Sure it’s crazy, but unlike in years past, advertisers have the opportunity to make that $3M work for them long after Super Bowl memories have faded.
First, there’s the initial press. TNS Media reports that Super Bowl advertising has huge holding power. Data shows that people do wait to see the commercials [...]
Posts under ‘Microsoft’
Super Bowl 2009 Ads – Social Media Engagement In The First Half
What’s After Web 2.0? Thoughts About The Personal Browser
If Web 1.0 – typified by online newspapers and emails – was about one to many content production, and if Web 2.0 – typified by WordPress and twitter – is about connecting people through a many to one publishing model, then what comes next? I used to think it would be something of a network [...]
Facebook grows up
It’s rough being an internet superstar. For one, no one leaves you alone. If you’re swamped in all of the Facebook-centric news of late, this round-up should help:
First, every cool new kid has to deal with the most popular kid in school:
Facebook opens back end to user-developed apps; MySpace responds “Us too!” (Except Facebook apps [...]
