Posts under ‘Decision making’

Let me tell you a story about what a handful of pepper has to do with your social media strategy:
BG has two nieces who I absolutely adore, aged 2 years and 8 months. I know everyone says this, but my future nieces are really just about the smartest and most cherubic children I’ve ever seen.
BG [...]

Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new email subscriber acquisition. Some marketers believe renting email lists is a way to reach these goals.
MarketingSherpa reports in their new 2009 Email Marketing Benchmark Guide that 29% of B2B marketers plan to increase spending on [...]

I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate.
Not that I don’t think we shouldn’t talk about it – we should – but I’m sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment. [...]

Would advertisers pay more to reach you rather than your mother? How much are your clicks worth?
These are the questions posed by Heather Green in a recent BusinessWeek article: Making Social Networks Profitable. Green lays out intriguing possible scenarios in which Google could redefine advertising through social networks like Facebook and MySpace.
It represents either trivial [...]

For many of us, AC/DC evokes memories of homecoming dance soundtracks and warm summer nights in a teenager’s Camaro. However, the bad schoolboys of rock have some valuable lessons to impart to copywriters as well.
1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in [...]