Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new email subscriber acquisition. Some marketers believe renting email lists is a way to reach these goals.
MarketingSherpa reports in their new 2009 Email Marketing Benchmark Guide that 29% of B2B marketers plan to increase spending on [...]
Posts under ‘Email’
The Best Way To Kill Your Email List In 2009
The End Of Email – Celebrating The Imminent Death
Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]
Pitching To Bloggers Done Wrong
Last week, I gave an example of the correct way to pitch to bloggers. In this post, I will show the wrong way to pitch to bloggers – learn from this person’s mistakes and do not repeat them.
Bees and Honey
I believe in positive posting – attracting more bees with honey and all that. Anyone can [...]
Pitching To Bloggers Done Right
There’s been a lot of hubbub around pitching to bloggers. The Chris Andersons and Gina Trapanis of the world don’t want to be solicited to by PR companies. They have some good points – including explicit warnings not to email them – and I don’t fault them for their actions.
However, PR does serve a valuable [...]
9 eNewsletter Improvements You Cannot Forget
In early April, I promised to give away free enewsletter advice. I am happy today to report back on the communication of a non-partisan, civic participation non-profit. They asked me not to mention them by name, so the organization will hereafter be known as “the client.” And, this client’s enewsletter was far better than at [...]
