Posts under ‘eNewsletters’

Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new email subscriber acquisition. Some marketers believe renting email lists is a way to reach these goals.
MarketingSherpa reports in their new 2009 Email Marketing Benchmark Guide that 29% of B2B marketers plan to increase spending on [...]

In early April, I promised to give away free enewsletter advice. I am happy today to report back on the communication of a non-partisan, civic participation non-profit. They asked me not to mention them by name, so the organization will hereafter be known as “the client.” And, this client’s enewsletter was far better than at [...]

This week, I am doing a series on three easy ways to improve your email campaigns. There’s no rocket-science here, but the basics are often over-looked. On Monday, I posted about making your emails personal and on Tuesday I posted about making them targeted and relevant. While content is important, we can’t forget email design [...]

In this sixth full month of the OnlineMarketerBlog, I am presenting my first contest. During April, I am auctioning off enewsletter content and strategy assistance for the winning company or organization – all completely gratis.
I will review the company’s last few online communications, their website, their mission, and their current communications strategy. I will [...]

I was thinking this weekend about some comments I made late last week to an iMedia Connection story. Brent Rosengren wrote an article about the presidential candidates’ emails, claiming that many failed for various reasons. While I don’t disagree with many of his arguments, there are also some obvious holes. Here’s an excerpt of my [...]