Posts under ‘Facebook’

I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate.
Not that I don’t think we shouldn’t talk about it – we should – but I’m sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment. [...]

Would advertisers pay more to reach you rather than your mother? How much are your clicks worth?
These are the questions posed by Heather Green in a recent BusinessWeek article: Making Social Networks Profitable. Green lays out intriguing possible scenarios in which Google could redefine advertising through social networks like Facebook and MySpace.
It represents either trivial [...]

Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]

Mitch Joel of Twist Image and the Six Pixels of Separation blog/podcast recent threw out an interesting challenge: Name your social media marketing best practice for businesses.
Personally, I don’t intend to slice hairs about the phrase “best practices.” If you’re reading this blog, you probably have a good idea of when things go well in [...]

Social media – everything from Facebook to Digg to Twitter to Flickr – has been quickly snagging the attention of small business owners and employees of big companies across the world. The business applications for these tools are being explored and many are finding success.
But is this all hype? Are businesses really adopting these tools [...]