Posts under ‘Generations’

It’s useful to follow the big dogs of marketing – the Brogans, the Jaffes, the Godins. But there are a lot of young bloggers with some great ideas about marketing in a web 2.0 world.
These marketers might not be well known (yet) but they will be soon. I wanted to share some of the very [...]

Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed?
In truth, marketing is only now becoming what it truly should have been – a conversation. Less lies, less [...]

My syndication through BrazenCareerist has made me think a lot more about my career path. In part, my vocation (online marketing) did not even exist when I was in college.
How did I get here? And how can I help others find success in their marketing careers?
I posed the following question to my friends in the [...]

Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.
I argue that we can gauge return on investment (or influence) for Gen Y [...]

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]