Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed?
In truth, marketing is only now becoming what it truly should have been – a conversation. Less lies, less [...]
Posts under ‘Boomers’
No One Cares, You Are Doing It Wrong, And That Is Awesome
Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?
Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:
“You can do homework from now until doomsday, but you will never win fame [...]
Why Innovation Is More Important Than Expertise In Your Marketing Career
I didn’t know what I wanted to do for a living until I was almost thirty. I knew what I didn’t want to do: the same repetitive tasks day after day, anything that involved lots of numbers, and in a place where I didn’t learn new things.
For me, the answer was marketing. But I can’t [...]
3 Marketing Disasters (Sort Of)
I started thinking about this blog entry in response to something I saw while standing on the Clark and Lake El platform.
Adventures in Stupidity
The last train car was wrapped up in advertising for the new Samsung Blackjack II. And the URL? www.blackjackll.com. That’s right, they used Roman numerals in the URL! Does anyone there [...]
Marketing Done Right or How Miley Cyrus Showed Me The Future of Marketing
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I have a confession: I attended the Miley Cyrus – Hannah Montana show on Saturday evening. I am not a fan – suffice it to say I attended for the benefit of others. My future cousins in-law had a blast and I got to see [...]
