Posts under ‘Generation X’

Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed?
In truth, marketing is only now becoming what it truly should have been – a conversation. Less lies, less [...]

My syndication through BrazenCareerist has made me think a lot more about my career path. In part, my vocation (online marketing) did not even exist when I was in college.
How did I get here? And how can I help others find success in their marketing careers?
I posed the following question to my friends in the [...]

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:
“You can do homework from now until doomsday, but you will never win fame [...]

I didn’t know what I wanted to do for a living until I was almost thirty. I knew what I didn’t want to do: the same repetitive tasks day after day, anything that involved lots of numbers, and in a place where I didn’t learn new things.
For me, the answer was marketing. But I can’t [...]