I followed up my ethics post from yesterday with a post on the Experience Matters blog entitled “Crisis Management Begins Before The Crisis” (disclosure: it’s my employer’s blog).
Here’s the very beginning and the very end:
“Toyota reminds me of a guy who buys flood insurance the day after the big rain…
It’s this process of being heard that [...]
Posts under ‘Leadership’
Follow-up On Ethics – Crisis Management Begins Before The Crisis
What is Ethical Strategy (And Does It Really Work)?
Marketers are faced with ethical quandaries every day.
Sometimes these are big issues – What is the lawful (and tasteful) line when marketing to children? Could I work for Big Tobacco?
Most times though these decisions are small – decisions that determine which tactics are fair game and which are off the table.
This subject got me thinking [...]
5 Ways To Promote Creative Marketing
Last night I was perusing an article from the Harvard Business Review by Ed Catmull, cofounder of Pixar, entitled “How Pixar Fosters Collective Creativity.” I was really struck by how their principles for inciting creativity are the very same I’ve written about here for marketers.
It shouldn’t be surprising; anyone who has been in marketing for some time knows just [...]
5 Things Napoleon Can Teach You About Strategy
BG and I love documentaries and she has been on a “royals” kick. This week is a tad different, with Netflix delivering a four-hour documentary on Napoleon.
Needless to say, our Friday night was exciting. War, intrigue, ambition, wine (OK, lots of wine).
You all know how much I prize classic strategy. I’ve quoted Sun Tzu. I [...]
How Marketers Can Ruin Video Sites Like Hulu For The Rest Of Us
A Brief Intro…
I started this three-part series with a discussion of “the new creativity” and asked if the freemium business model would be better for video content sites like Hulu. Then, I outlined 7 ways Hulu could benefit from a freemium model.
And finally, after all of this persuasive writing, I’d like to examine how a [...]
