This is a positive blog and I don’t take cheap shots. But when I find a book so disjointed and

Earlier this year, I wrote about the fundamental flaws of crowdsourcing as a business model. Since then, the backlash against

What’s the difference between planners and content strategists? How is content strategy a different discipline and what type of people

Research indicates that the more impervious your audience feels they are to your product, the more likely they are to

You read Content Strategy for the Web or maybe just some blog posts on the subject. Maybe you attended the