Posts under ‘Online marketing’

Crowdsourcing is to 2009 as Twitter was to 2008. It was the sparkly object that many assumed was the second coming.
I’m a little sick of it, to be honest.
Don’t get me wrong – I’m all for innovation. But I’m not for innovation without strategy, without a vision that goes past the next few month. Crowdsourcing [...]

This past weekend, I took my first speed-reading class (it was awesome; I’m blazing through Switch).
But one of our exercises made me think of everyone at SXSW. It made me wonder: What’s your listening speed?
Read vs. Speak
One of our first exercises was to record how many words we could read in one minute. Afterward, we [...]

I followed up my ethics post from yesterday with a post on the Experience Matters blog entitled “Crisis Management Begins Before The Crisis” (disclosure: it’s my employer’s blog).
Here’s the very beginning and the very end:
“Toyota reminds me of a guy who buys flood insurance the day after the big rain…
It’s this process of being heard that [...]

Marketers are faced with ethical quandaries every day.
Sometimes these are big issues – What is the lawful (and tasteful) line when marketing to children? Could I work for Big Tobacco?
Most times though these decisions are small – decisions that determine which tactics are fair game and which are off the table.
This subject got me thinking [...]

Last night I was perusing an article from the Harvard Business Review by Ed Catmull, cofounder of Pixar, entitled “How Pixar Fosters Collective Creativity.” I was really struck by how their principles for inciting creativity are the very same I’ve written about here for marketers.
It shouldn’t be surprising; anyone who has been in marketing for some time knows just [...]