Posts under ‘Web 2.0’

I attest that Mitch Joel’s new book, Six Pixels of Separation, is the first (and best) post-web 2.0 marketing book.
Strong statement? Damn right.
Here’s why I believe it and why you can’t miss his book.
In A Nutshell…
For my money, Joel’s is the first new media marketing book that assumes knowledge of the basic moving parts and [...]

Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some attention, including a follow-up on ReadWriteWeb.
Good. It’s a conversation that needs to happen.
But in past posts, I neglected two topics:

A history of media metrics, thereby illuminating how much has changed and how important this is
The [...]

In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:
What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?
In other words, how do you sell a tactic up the [...]

It’s well documented that I’m not just a marketing geek, but a comic book geek as well. So I get excited on occasions when those two loves cross paths.
(And I know I’m not the only marketing dude with ink-smudged fingers…I’m looking at you, Brogan and Naslund.)
That’s why I got nervous when I saw this recent [...]

Let me tell you a story about what a handful of pepper has to do with your social media strategy:
BG has two nieces who I absolutely adore, aged 2 years and 8 months. I know everyone says this, but my future nieces are really just about the smartest and most cherubic children I’ve ever seen.
BG [...]