I attest that Mitch Joel’s new book, Six Pixels of Separation, is the first (and best) post-web 2.0 marketing book.
Archive for the ‘Web 2.0’ Category
25
Jun
2009
2009
Measuring Social Media ROI – It’s Not A Web 2.0 Myth
Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some
23
Mar
2009
2009
When ROI Measurement And Actual Effectiveness Are Mutually Exclusive
In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web
6
Mar
2009
2009
How The Kindle And iTouch Can Save The Comic Book Industry
It’s well documented that I’m not just a marketing geek, but a comic book geek as well. So I get
8
Jan
2009
2009
What A Handful Of Pepper Has To Do With Your Social Media Strategy
Let me tell you a story about what a handful of pepper has to do with your social media strategy:
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