Do you really want to raise awareness? Does your “About Us” page really say anything about your organization?
In the latest Marketing Minute video, I discuss a trend I’ve been seeing: an increasing focus on “raising awareness,” whatever that means. It’s vague, worthless, but prized by the C-level suite.
I believe we need more honest discourse. We [...]
Posts under ‘Podcast’
Raising Awareness Is The “About Us” Page Of RFI/RFP Requirements
The Most Difficult Conversation? – The Marketing Minute #2
Last week’s Mad Men inspired my second Marketing Minute vlog. I’d love to hear your thoughts in the comments section below.
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