Posts under ‘Politics’

I was thinking this weekend about some comments I made late last week to an iMedia Connection story. Brent Rosengren wrote an article about the presidential candidates’ emails, claiming that many failed for various reasons. While I don’t disagree with many of his arguments, there are also some obvious holes. Here’s an excerpt of my [...]

In the inaugural eNewsletter battle, I pitted Moosejaw vs. Cool Hunting. Today, I’m placing two more eNewsletters in a Mason jar, screwing on the cap, and shaking it until only one remains.
The winner: Threadless
Threadless is an online t-shirt manufacturer based in meat-space in my new home, sweet Chicago. They also possess an undeniable cool factor [...]

I started thinking about this blog entry in response to something I saw while standing on the Clark and Lake El platform.
Adventures in Stupidity
The last train car was wrapped up in advertising for the new Samsung Blackjack II. And the URL? www.blackjackll.com. That’s right, they used Roman numerals in the URL! Does anyone there [...]

In his new book “Join the Conversation,” Joseph Jaffe explains the faults of the one-to-many model of marketing. The idea goes like this: if you throw a big enough net, you’re sure to catch a fish or two. Junk mail is the perfect example. But you can narrow down this model by knowing a little [...]

I never knew what I wanted to be when I was growing up, so I picked politics because at least that was something I was. And now that I’m in marketing it seems a perfect fit – it’s all about persuasive communication which is where I excelled in politics anyway. But I also feel like [...]