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Posts under ‘Public Relations’

One Of The Best Tools For PR Pros

If you are considering a career in PR, or are just starting out in the biz, you might be surprised by one of the most important skills you need.
To find out what it is, watch the video below or on YouTube.

What do you think? Am I so right or so wrong?
I’d love to hear from [...]

5 Under-The-Radar Marketing Bloggers You Should Read

It’s useful to follow the big dogs of marketing – the Brogans, the Jaffes, the Godins. But there are a lot of young bloggers with some great ideas about marketing in a web 2.0 world.
These marketers might not be well known (yet) but they will be soon. I wanted to share some of the very [...]

5 Reasons To Buy David Meerman Scott’s World Wide Rave (And 2 Reasons Not To)

I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it – here’s why I think you should buy this book (or why you might want to skip it).
I recently finished David Meerman Scott’s new book, World Wide [...]

Small Business Owners: Your Customer Service IS Your Marketing!

Remember Yakov Smirnoff?
He was big in the ’80s and used to tell jokes like this:
In America, you can always find a party.
In Russia, The Party can always find you!
See the switch-eroo there? Clever, right?
I was thinking about that after I read the Network Solutions report I referenced in my last post about whether social media [...]

Marketing During A Recession E-Book

After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]