BG and I took the train together yesterday morning and I had an epiphany. The morning commute is the perfect
Archive for the ‘Research’ Category
2009
When ROI Measurement And Actual Effectiveness Are Mutually Exclusive
In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web
2008
The Best Way To Kill Your Email List In 2009
Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new
2008
Customer Altruism: A Complaint Really Is A Gift
It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our
2008
The End Of Email – Celebrating The Imminent Death
Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written



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