Posts under ‘Research’

BG and I took the train together yesterday morning and I had an epiphany.
The morning commute is the perfect marketing tool. And no one uses it (pretty much).
Yesterday was the first day I wasn’t cocooned in my iPod and book. I was chatting with BG and had my eyes and ears totally open to the [...]

In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:
What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?
In other words, how do you sell a tactic up the [...]

Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new email subscriber acquisition. Some marketers believe renting email lists is a way to reach these goals.
MarketingSherpa reports in their new 2009 Email Marketing Benchmark Guide that 29% of B2B marketers plan to increase spending on [...]

It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior.
People usually don’t like being told how bad they suck.
But in business you have a responsibility to please your customers. In this effort, you may [...]

Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]