Posts under ‘Responsibility’

It’s a summer Friday afternoon – let’s talk marketing! Wahoo!
“Yeah right,” right? That’s why I’ll keep this short.
I want you to make a commitment – just something to consider – no sweat or hard work due right now.
Starting Monday morning, I want you to think about the way you lead. If you’re a boss, think [...]

I have tried to make this blog in no way personal. I have made extreme efforts for it to avoid my former bastion, the realm of politics. It is only on this rare occasion that I write this special post. I hope you read it and consider it carefully.
Chellie Pingree was my boss as president [...]

I started thinking about this blog entry in response to something I saw while standing on the Clark and Lake El platform.
Adventures in Stupidity
The last train car was wrapped up in advertising for the new Samsung Blackjack II. And the URL? www.blackjackll.com. That’s right, they used Roman numerals in the URL! Does anyone there [...]

I got engaged a week and a half ago. I did not blog about it because it didn’t have to do with marketing and it was kind of personal. But, unbeknownst to be, the way I handled the news had a big effect on how I market myself.
On January 13, I asked the Beautiful Girl [...]

In his new book “Join the Conversation,” Joseph Jaffe explains the faults of the one-to-many model of marketing. The idea goes like this: if you throw a big enough net, you’re sure to catch a fish or two. Junk mail is the perfect example. But you can narrow down this model by knowing a little [...]